BMW M – the most powerful letter in the world – celebrates its 50th anniversary – Electrifying premieres from BMWi – M 1000 RR – Electrification and comprehensive MINI brand strategy
«Future. In present time». is the motto of the BMW Group presentation at the Sofia Motor Show 2022. During the exhibition from 3 to 12 June 2022, visitors will be able to take advantage of the best buying conditions and flexible financing for the year.
The exhibition in Pavilion 3 of the Inter Expo Center celebrates the 50th anniversary of BMW M with a rich variety of exciting and high performance models marked with the most powerful letter on the planet. For the first time at the show, visitors will see the BMW M4 Competition Coupe with M xDrive, the BMW 2 Series Coupe M40i and the facelifted BMW X3 M Competition, as well as M GmbH’s first all-electric model, the new BMW i4 M50i.
The M badge marks the national premiere of the new BMW 8 Series Gran Coupe xDrive M50. The update of the BMW 8 Series is just the beginning of a comprehensive update in the BMW luxury segment that will set new future-oriented standards in 2022 for ultimate driving pleasure, unique travel comfort and digital experiences.
The new BMW iX M60 makes its debut in front of the Bulgarian public for the first time. It combines a consistently sustainable vehicle concept with modern sports car design and exciting dynamic road performance and embodies the best of the three worlds of the BMW i, BMW X and BMW M GmbH models. This is the first fully electric model from M GmbH.
With the BMW i4, pure electric mobility becomes the foundation of the BMW brand. The BMW i4 is a 4-door Gran Coupé that combines the space comfort and practicality of this vehicle concept with the brand’s signature sporty spirit and convincing mileage even on long journeys. Premium features unique to this segment also show up in the high maturity of the drive and suspension, elegant design, uncompromising quality in materials and workmanship, and numerous customization options. In addition, the new generation of the BMW iDrive control system and the latest innovations in automated driving also contribute to emotional driving.
Visitors to the 2022 Sofia Motor Show will have the chance to see the new BMW 2 Series Active Tourer just a few weeks after it hits the market. It is characterized by spatial functionality, brand-typical driving pleasure and an extremely progressive orientation. The second generation of the sporty all-round talent in the premium compact segment is characterized by a highly dynamic and expressive design with a clear BMW design language. Its fundamentally redesigned interior combines flexible usability with modern geometry and BMW’s curved BMW iX-style display. In addition, the new BMW 2 Series Active Tourer is also a pioneer in the fields of transmission, assistance systems, control and connectivity innovations.
The new BMW 2 Series Coupé embodies a particularly concentrated form of sporting spirit with its consistently dynamic vehicle concept, sporty design, powerful engines and high-quality suspension. There is hardly any other model that embodies BMW’s sporting heritage and classic driving pleasure as vividly as the BMW 2 Series Coupé. Its characteristic features: compact dimensions, almost perfect weight distribution between the axles 50:50, powerful engines, rear-wheel drive, as well as uniquely sporty handling. It continues the tradition of the legendary 02 family, which in the 1970s steadily shaped the brand’s image with the BMW 200. Compared to its predecessor, the front end, with its double-eyed face, is even more refined and has a more individual character.
Just over 60 years ago, the first Mini redefined mobility. Similarly, today he takes the next step by introducing a clear and comprehensive brand strategy based on universal values and expressed in the main motive of the BIG LOVE campaign. MINI will become an all-electric brand from 2030 and is committed to consistent sustainability, social engagement and the promotion of diversity, the concept of digitization and innovation for the distinctive MINI driving experience, as well as the concept of the MINI lineup, production and market presence with a clear focus on profitable growth.
On the way to this goal, more and more customers in Bulgaria are opting for electric MINI models, demonstrating a growing enthusiasm for sustainable driving pleasure. The highlight of the MINI presentation at the Sofia Motor Show 2022 will be the all-electric MINI Cooper SE. It combines sustainable mobility with typical MINI driving pleasure, expressive design and premium quality. The spontaneous power output of the 135 kW/184 hp electric motor, the brand’s typical front-wheel drive and the innovative stability control system with high-tech traction control make the new MINI Cooper SE a particularly exciting racing experience known as the Go. -kart feels nimble. The specific model’s lithium-ion battery provides a range of 235 to 270 km.
BMW Motorrad presents the particularly exciting BMW M 1000 RR, the first M model from BMW Motorrad based on the S 1000 RR (RR for short). The brand remains true to the philosophy of the world’s most powerful letter: M stands for motorsport success and inspiration from the highest performance of BMW’s most driving-oriented models. The machine is designed for customers with particularly high demands on dynamics, exclusivity and individuality.
